Create online stores

Individual steps after startup and subsequent management of the global project.

The Retailys system sets up a large part of the entire project processes. The individual steps can be summarized as follows:

  1. Basic environment settings.

  2. Setting up e-shops and other sales channels.

  3. Regular review and running work on the project

1. Basic environment settings

  • Create an instance

First, you need to create an instance (your Retailys account). You can create an instance on the Retailys website by filling in a few basic details, then you will receive an email with your registration details. There will be two illustrative demo sales channels in the instance showing how Retailys works.

  • Create an organization

It is a necessary thing to create after instantiating and successfully logging into the system. If the company/organization is not created system will not let you create invoices from received orders.

  • Purchase domain and domain redirection

From our own experience we recommend to buy domains on subreg.cz (that is not cooperation), because subreg offers a wide range of domains from .cz to .xyz in terms of prices is more expensive, but if you own more domains from more states, the advantage is that you will be able to manage domains from one account.After you buy a domain you need to point it to Microsoft azure, which the whole system Retailys runs. As the promotion of domains can take up to 48 hours, this is the third point in creating an e-shop.

  • Create a warehouse

The next step is to create a warehouse. Where you choose what delivery date you have, if the warehouse is a supplier etc. In the system you can create dozens of warehouses.

  • Create a sales channel

In this step, you create a sales channel itself. It is important to correctly specify the domain on which the e-shop will run and also in the Integration tab check whether the correct warehouse is connected to the sales channel.

  • Create parameters

In this step, you are already working on product design. Here we recommend to think about and create parameters that have your products the same, eg. color, theme, manufacturer ..

  • Create families/content type

After you create the parameters, you can select which parameters and components you want to display (price, description, url ..)

  • Create a category tree

Here we recommend to think carefully what product categories you will display on the e-shop and how much the tree will be large. If a tree has many categories, it is better for customers because they have a larger range to choose from

  • Create products

Here you have some ways to get your products into the system. In a body using an import table, where you fill in the Excel table with the necessary data and upload to the system. Another possibility is by means of synchronization from the supplier, here it is necessary to consult with technical support. If the products are not many

  • Right prices

After uploading products, it is important to check that the system is displaying the correct prices as several price types are used (MOC - Retail Price, VOC - Wholesale Price, DMOC - Recommended Retail Price)

  • Discounts for products

  • Payment and shipping methods

Once you’ve finished uploading and editing your products, it’s important to set up payment and shipping methods to allow the customer to place an order and complete the order.

  • E-mail for sending order confirmation

Another necessity is to send confirmation emails and order status information to the customer if they complete the order.

  • Web graphics

  • Discount coupons

  • Submit an order from the site to the system

  • Image optimization

  • Terms and Conditions

  • Company contacts

  • Social links

  • Footer data

2. Setting up e-shops and sales channels

Local specifics in e-shops

When creating international e-shops (online stores), it is necessary to consider the local specifics of individual markets.

Ignorance of local specifics is a weak point of many e-shops expanding abroad. If your e-shop is created with respect to local specificities of a particular market, the visitor feels like “home” on e-shop and therefore the conversion of e-shops increases!

Of course, the most common local specificity is the language of the website and currency. Less well known are also delivery address formats. While in some states districts are used, different formats for postal codes are used elsewhere, etc. Different forms of customer name, number of names themselves (somewhere middle name) or even order of name and surname are also problematic.

General settings of e-shop

  • Site connected to Google Search Console

  • Site connected to Google Tag Manager

  • Mesuring codes for traffic (Google Analytics)

  • Generated Google feed

Specifics for the Czech Republic

  • Register e-shop to the comparator Heureka

  • Register e-shop to the comparator Zboží.cz

E-shop in Germany

  • Register e-shop to the comparator Idealo

  • Register e-shop to the comparator Billiger

When creating e-shops in the Retailys system, there is no need to worry about local specifics for concrete markets. Depending on the target country, the system sets the basic local specifics itself, or it is possible to use other services of the third sides from the external application market to extend the functionality of the Retailys system.

3. running project management